Visualizing Science
Marta Fernandes, ID+, ESMAD, P. Porto
September 20, 2024 | 15h30 | Hybrid Seminar (Zoom Link: https://videoconf-colibri.zoom.us/j/99797933081)
Information design explores the complexities and practice of transforming data and storytelling into clear, accurate and engaging visual representations. It is the practice of transforming data into information and presenting it in a way that is accurate, clear, meaningful, engaging and easily absorbed. The ability to visualize and communicate information evolved alongside science itself. Nowadays, in an era of massive amounts of data and extremely complex processes, the application of information design in science is more urgent and challenging. This talk delves into the art and science of information design, showing the underlying difficulties present when translating science into clear and understandable visual models and emphasising the importance of visual communication in the dissemination of scientific knowledge.
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