From Awareness to Action: Changing Behavior for Species Conservation
Diogo Veríssimo, University of Oxford
March 01, 2024 | 15h30 | Hybrid Seminar (Zoom Link: https://fc-up-pt.zoom.us/j/84429728251)
All major threats to wildlife are driven by human behavior. However, despite being a substantial challenge, influencing human behavior remains a largely understudied topic. In this talk, I will outline some of the key lessons from my work over the last 15 years, using techniques such as social marketing to influence behavior, using case studies focused on the illegal trade in wildlife products, in countries as diverse as São Tomé and Príncipe , Singapore or China.
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